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Customer Centricity in a New Light
How has the challenging economic environment shifted the customer centricity agenda for leading banks in Asia?
A recent Financial Insights Roundtable involving seven Singapore-based banks discovered that the motivations for customer centricity have remained similar to those in recent growth years, but the specifics of the customer centricity agenda have changed.
Download this article, a summary of roundtable findings to learn about the key drivers of customer centricity as identified by participants, what needs to be done, and how they are to be done in these challenging times.